Social Media Marketing Services Help Your Business Grow
It’s the vital part of every digital marketing campaign, the flag bearer of your marketing goals. The social media marketing strategy of a brand goes a long way in determining its presence and reputation in the market, both online and offline.
TheGroWeb, a social media marketing company, specializes in creating strategies which have brought mind-blowing results for its clients. Our team has hit the formula behind planning and creating content that is perfectly shareable. We help your brand to be heard and shared by crafting a social media strategy that is made after an in-depth study of your product. This includes content that is tailored to help a brand draw maximum advantage on various platforms. The expanse and influence of digital media grows by the day. And social media marketing services dominate a major part of this expanse. Looking at the explosion of newer media platforms, creating a result-oriented strategy to keep customers engaged is a whole new challenge for any social media marketing agency. several emerging social media platforms such as Facebook, Twitter, Instagram, Pinterest, LinkedIn, etc, have become an integral part of businesses’ social existence. Nearly 11 hours of an average internet and smartphone user are spent online daily. Prospective customers wandering on the net for that long can be good news for brands, as that gives them ample scope to catch their attention and form a consumer base.
What and Why Social Media?
Let’s go back to the drawing board. What is marketing? As highlighted by the AMA, Marketing is the activity and process for creating; communicating and delivering offerings that have value to customers. Now look at social media marketing. Social Media Today argue that the purpose of social media marketing is to build a brand and increase a brand’s visibility, through building relationships and communicating with potential customers. The two seem to go hand-in-hand. But you may still be wondering, why social media?
‘‘Social networks are one of the fastest growing industries in the world’’.
This statement does seem to be thrown around quite frequently with anything internet marketing-related these days. However with a projected 25.0% annual growth over the next 5 years, it is definitely be time to start investing in social media if you haven’t already. This is so important we’ve added a fancy tweet-this box below…. partly to show off, partly to make it easy for you to share it!
Brand awareness, Relationships, and Business grow
Develop Brand Awareness (Followers):
Growing your followers on social media will help you increase word of mouth and referrals. Our social media marketing services will help you increase your followers with relevant people. We will ensure that your followers match the demographics, interests, and behaviors of your typical customers.
Build Relationships (Engagement):
When you build a strong connection through engagement with your audience, they are more likely to buy from you. We will help you increase engagement (likes, comments, etc.) on your social media posts. The more engagement you have, the stronger your connection is with your audience.
Increasing Website Exposure (Traffic):
Increasing your website traffic will directly influence leads and sales. We will focus on developing social media advertising campaigns that drive high volumes of traffic to your website. To increase conversions, we can add-on re-targeting ads to stay in front of recent website visitors.
Social Networking Sites
We Manage Your Campaigns!
Like with content marketing, due to the continuously developing internet marketing industry, there are countless digital media and social networking sites, all of which have a unique characteristic and purpose. As part of an introduction, here are a few social network examples.
Facebook is the biggest and arguably most powerful social network in the world with 1.55 billion active monthly users. Regardless if you are a startup or fortune 500 company, you need to be on Facebook and start *engaging with your consumers.
Snapchat is a mobile application that allows you to send photos and videos with captions and filters to friends. Once the viewer sees the picture or video it will disappear.
Twitter is known as the ‘‘in the moment’’ platform and boasts a respectful 255 million active monthly users. Twitter is a perfect online marketing tool for businesses that want to reach out to people (and are ready for a reply).
LinkedIn is regarded as the professional social networking site. LinkedIn largely focuses on b2b marketing rather than b2c.
Quora is a question-and-answer website where questions are asked, answered, edited and organized by its community of users. Quora is thus a great marketing tool because: You receive exposure of 1,5 million monthly visitors.
Instagram is a visual platform designed for customers to post, share, comment and engage through digital media. As the old saying goes, a picture is worth a thousand words.
Pinterest is a social media site that is displayed in a vision board-styled photo sharing platform. You can search for different categories and save pictures to your own “board” as later reference, or share them on other social media sites like Twitter or Facebook.
For online and offline Business owners and internet marketers, YouTube Marketing is an essential strategy to take advantage of the web's massive shift toward video.
Social Media Marketing Strategy
Having a social media presence without an appropriate strategy and plan can be just as damaging for your business as no plan at all. We have created a social media marketing strategy checklist that should aid your online marketing operations.
“A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience.”
Benefits of Social Media Marketing
For some of you, investing in a social media marketing service may have been identified as the missing link connecting you with your consumers. However for the others, who are still contemplating diving into the social marketing end, look no further than the following facts.
Social media marketing increases your brand’s awareness. 78 % of small businesses use social media to attract new customers. Furthermore 33% of customers have identified social media as how they identify new brands products and services.
Social media marketing helps to validate your brand. A company’s social media presence, when done correctly, tells consumers that their brand is active and focused on thriving communication with consumers. 63% of consumers who search for businesses online are more likely to use ones with an informative social media presence. Need more help on how to validate your brand? Check out our branding blog.
Social media marketing has the power to increase customer loyalty. 71% of consumers who received a quick response on social media would recommend the brand to others.